Garden Nursery Retailer of the Year
Franchise Opportunity

We started as a pop-up shop back in 2000. Today we have 4 locations, as well as a growing division and a logistics team.

As a franchise, you will benefit from our operational know-how and infrastructure. We support you with logistics, supply and marketing. From site selection to sign-up, we provide you with all the assistance and encouragement to build a successful garden centre franchise.

1

Marketing

Our online presence has increased to over 20,000 visitors per month and we have over 16,500 fans across our Facebook, Instagram and our Email database.
2

Technology

Our point of sale system integrates with our accounting package; our database is categorised, and we track sales based on the performance of products, staff members and locations.
3

Support and Coaching

We analyse business performance looking at sales and costs. We identify and work with you
to understand your numbers; what is driving your sales? Which category is most successful and how is it changing over time?
4

Training

We will provide you with the training and support you need to get your business up and running. You will also have full access to our extensive variety of plants, gardening equipment, and products.
5

Establishment Costs

Start from $250K depending on the business format – you have the option to include a bulk yard or just a nursery. Ongoing fees include 2% marketing fund contribution and 8% royalty fees. Typically, our business model will provide a return in 2.5-3.5 years.

   Enquire about a franchise or get in touch

About Diaco’s Garden Nursery

We are passionate about plants. We love seeing gardens come to life.

Our Grandfather Antonio moved to Melbourne from Italy in 1949. For over 60 years, we have built businesses committed to offering great service, quality products and value for money. We are passionate about changing the landscape of the gardening and nursery industry.

Since then, the family has sold fruit and vegetables at Melbourne’s famous Victoria Markets, run a farm in Springvale, opened the original Diaco’s “Four Day Plant Market” and expanded to three Diaco’s Garden Nursery sites.

Our Marketing and Business Milestones

367

Increase in Social Following in the Last 12 Months

20,000

Website Visitors A Month

26

Average Sales Growth Last Financial Year

Instagram Feed

Customer Reviews

   Visit our main wesbite

Enquire or Get In Touch

Speak to our franchise recruitment team to learn more about the Diaco’s Garden Centre Franchise.

Fill out my online form.