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Garden Nursery Retailer of the Year

Diaco’s Franchise Opportunity

We started as a pop-up shop back in 2000. Today we have 4 locations, as well as a growing division and a logistics team.

As a franchise, you will benefit from our operational know-how and infrastructure. We support you with logistics, supply and marketing. From site selection to sign-up, we provide you with all the assistance and encouragement to build a successful garden centre franchise.

1

Marketing

Our online presence has increased to over 20,000 visitors per month and we have over 16,500 fans across our Facebook, Instagram and our Email database.
2

Technology

Our point of sale system integrates with our accounting package; our database is categorised, and we track sales based on the performance of products, staff members and locations.
3

Support and Coaching

We analyse business performance looking at sales and costs. We identify and work with you
to understand your numbers; what is driving your sales? Which category is most successful and how is it changing over time?
4

Training

We will provide you with the training and support you need to get your business up and running. You will also have full access to our extensive variety of plants, gardening equipment, and products.
5

Establishment Costs

Start from $250K depending on the business format – you have the option to include a bulk yard or just a nursery. Ongoing fees include 2% marketing fund contribution and 8% royalty fees. Typically, our business model will provide a return in 2.5-3.5 years.

   Enquire about a franchise or get in touch

About Diaco’s Garden Nursery

We are passionate about plants. We love seeing gardens come to life.

Our Grandfather Antonio moved to Melbourne from Italy in 1949. For over 60 years, we have built businesses committed to offering great service, quality products and value for money. We are passionate about changing the landscape of the gardening and nursery industry.

Since then, the family has sold fruit and vegetables at Melbourne’s famous Victoria Markets, run a farm in Springvale, opened the original Diaco’s “Four Day Plant Market” and expanded to three Diaco’s Garden Nursery sites.

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Our Marketing and Business Milestones

367

Increase in Social Following in the Last 12 Months

45,000

Website Visitors A Month

26

Average Sales Growth Last Financial Year

Customer Reviews

”This is an amazing nursery with an excellent stock of fine healthy plants and trees. You will find what you need for a cottage garden or an indigenous garden.

Brenda PriceCustomer, Diaco's Mornington

”The first thing you notice when you walk into Diaco's is the very friendly and helpful staff. They always go above and beyond to help you find what your looking for. Thank you Diaco's Geelong, we will be definitely be back.

Cloe SmithCustomer, Diaco's Geelong

”Friendly staff, wide variety of plants for all types of garden needs at reasonable prices

Marcus GaetanoCustomer, Diaco's Keilor

Diaco’s News

Grow Your Garden CentreNews

Grow Your Garden Centre

Here our 4 tips to grow your garden centre. These are some of the things we practice in our business, and we would love to share them with you.  1. Know…
admin
December 17, 2018
Garden Centre KeilorNews

Keilor Garden Centre Now Open

It's been a busy time for us working on our next chapter. We have opened our 4th location in garden centre in Keilor. It is the first family-run Diaco’s in…
admin
June 2, 2018
Diacos Garden Nursery GeelongNews

Gee’d Up For Geelong Opening

We’re all set to open our first franchise in Geelong this spring. From starting a humble plant market in 2000, Mario, Ricky, Tony and all the Diaco’s team have plant…
admin
August 16, 2016
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